The free issue
A short read. What shipped in the Shopify indie dev ecosystem that week, one tool worth looking at, one thing I learned the hard way, and a handful of links worth your time. 5 minutes, not 50.
Newsletter
The Noomua Letter
A weekly letter for people building Shopify apps on their own.
I’m Stefan. I’m 21, I run Noomua solo, and I’ve built four Shopify apps so far — mostly by hitting every gotcha the docs don’t mention and writing it down so I don’t hit them twice. The Letter is where I share what I find. Every Tuesday. Free.
Subscribe — it’s freeJoin the first readers getting it every week.
What you’ll actually get
Three issues a month, written for builders.
The deep dive
Longer. One deep dive per week: a billing gotcha, an architecture decision, a teardown of how another indie dev got to $10k MRR. The stuff I wish someone had written before I figured it out myself.
The recap
Everything that mattered that month in one place. Goes to everyone.
Who it’s for
Is this for you?
Probably, if you’re:
- Building a Shopify app solo (or thinking about it)
- Already live in the App Store and trying to grow
- A Shopify Partner looking for signal over noise
- Someone who’s tired of generic “top 10 apps” listicles and wants real builder notes
Probably not, if you’re looking for merchant-side content — how to run a Shopify store. I don’t cover that. This is for the people building on the platform.
Founder note
Why I’m doing this.
I spent months last year debugging things that had no public answer — billing API quirks, GDPR webhook gotchas, cron patterns that don’t blow up at scale. I’d have paid real money for a newsletter that just told me the answers.
So I’m writing the one I needed.
Pricing
Free and paid.
Tuesday issue + the monthly recap.
Forever. No gimmicks.
Everything free, plus the Friday deep dives.
Revenue teardowns, and a private community of other indie devs building on Shopify.
Founding members
First 100 paid subs get $100/year for life. Once that’s gone, it’s gone.
No spam, no “10 ways to 10x your SaaS,” no AI slop. Unsubscribe any time with one click.
Written by Stefan at Noomua.